Digital Marketing with Gen AI

Digital marketing is the fastest-growing career field in India’s economy. Every brand, startup, e-commerce platform, and business now requires professionals who can drive growth through search, social media, paid advertising, and content strategy. The Digital Marketing with Gen AI program at AniMotion Institute is built for this era, combining proven marketing fundamentals with the power of Generative AI tools that are reshaping how the industry works.

About The Course

This program trains you in the core disciplines of digital marketing including SEO, social media marketing, Google Ads, Meta Ads, email marketing, and analytics, while simultaneously integrating hands-on training in Gen AI tools including ChatGPT for content creation, Midjourney for visual ideation, and AI-powered analytics platforms. This dual capability is what separates candidates who get hired from candidates who get overlooked in today’s market.

You will leave this course equipped to manage end-to-end digital campaigns, build brand presence across platforms, analyse performance data, and use AI to work faster and smarter without losing the strategic thinking that makes marketing effective. Roles in this field span agencies, in-house brand teams, e-commerce companies, startups, and independent consulting, making it one of the most versatile careers available to creative and analytical professionals alike.

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Overview

Course Details

The program is built in three terms. The first term establishes foundational skills in digital design, content creation, and marketing strategy. The second term takes you deep into performance marketing with Google Ads, Meta Ads, SEO, and email marketing. The third term focuses on Gen AI integration, advanced analytics, campaign management, and a live client project that gives you real-world campaign experience before you graduate.

FEATURES:

COURSE CONTENT

  • Covers all core digital marketing channels and platforms

  • Includes live campaign execution with real budgets and real data

  • Integrates hands-on Gen AI tools training across the curriculum

COURSE DELIVERY

  • Faculty with active experience in performance marketing and brand strategy

  • Access to Google Ads, Meta Ads Manager, and analytics platforms in-class

EXPERT MENTORING

  • Live client project for real-world campaign experience

  • Portfolio of executed campaigns, content pieces, and AI-powered outputs

3DRT
Abbrevations :
Below are the indications to interpret course structures with respective Mandatory /non-mandatory points

Theory Hours:

  • Theory Hours are Mandatory to be delivered as per the program and will be tracked in Aptrack

LAB Hours:

  • LAB Hours are Mandatory to be delivered as per the program and will be tracked in Aptrack

Practical Hours :

  •  Practical Hours are NOT mandatory for program delivery and will not be considered under Aptrack for tracking and program duration
  • Practical Hours to be communicated as suggested additional practice sessions to strengthen students learning
  • These Hours can be practiced by the student either at the centre by prior booking the LAB or another appropriate
    venue as convenient to the student

Note: Course monitoring will be limited to Theory hours and Lab hours sessions only

Term
  • Introduction to Digital Marketing and the Marketing Funnel
  • Fundamentals of Graphic Design for Digital
  • Content Writing and Copywriting for Digital Platforms
  • Social Media Strategy and Organic Growth
  • Introduction to Generative AI Tools for Marketing
  • Search Engine Optimisation — On-Page and Off-Page
  • Google Ads — Search, Display, and YouTube Campaigns
  • Meta Ads — Facebook and Instagram Campaign Management
  • Email Marketing and Marketing Automation
  • Web Analytics with Google Analytics 4
  • Advanced Gen AI for Content, Creative, and Strategy
  • AI-Powered Copywriting and Visual Content Creation
  • Performance Marketing — Budgeting, Bidding, and Reporting
  • Influencer Marketing and Brand Collaboration
  • Live Campaign Project — End-to-End Digital Campaign

SOFTWARES USED

Google Ads  |  Meta Ads Manager  |  Google Analytics 4  |  SEMrush  |  ChatGPT  |  Midjourney  |  Canva Pro  |  Mailchimp

Career Roles

Digital Marketing Executive  |  Performance Marketer  |  SEO Specialist  |  Social Media Manager  |  AI Content Strategist  |  Brand Growth Manager